ARC3713H F
Instructor: Laura Stein
Meeting Section: LEC0101
Wednesday 6:00 PM - 9:00 PM

How might we harness the power of storytelling and brand to support meaningful change? Many leading organizations in the environmental movement operate and communicate using the same tools and frameworks that consumer brands do. In this course, participants will undertake collective research and speculative design with the goal of understanding the role of design in the pursuit of large-scale change. Students will learn frameworks for defining and building brands, and will recognize how these frameworks influence communications, visual expression and methods of engagement. We will instrumentalize this understanding and apply it to communications in the environmental movement. We will investigate the history and impacts of the environmental movement, audit the current environmentalist landscape, and explore breakthrough moments in action, storytelling and art. Our final project will be to imagine and prototype an impactful environmental brand of the future.