This multi-tasking is achieved through a construction system using a screen of  2" thick plastic laminated wood fins carefully gaged to answer all demands. In fact, the sleek plasticity of the screen defamiliarizes our intervention from the existing warehouse shell, which is sandblasted to reveal the warmth of its wooden structure. Also, the sinuosity and striation of the fins subtly refer to the quartz quarries, from which most of the showroom products originate. The wall’s fins are placed such as to offer appropriate levels of opening according to their juxtaposing programs. Finally, the sheer size of the wall, measuring roughly 120' long and 15' tall, combined with its thin, light constitutive fins renders quite an ambiguous condition: one of simultaneous massiveness and ethereality.

The construction process is as 'green' as possible: all the original structure and finishes are retained and exposed, the dividing walls and party walls are constructed with minimal joinery and the existing windows are mounted with low-e double pane glass.