On October 27, Lecturers Adrian Phiffer, Alex Josephson, and Monica Adair will join discussions on marketing and promotion of architecture at this year’s POP // CAN // CRIT symposium. In its second year, POP // CAN // CRIT 2017 will bring together Canadian architects, marketing professionals, photographers, advocacy groups, and media to discuss and debate the vital roles that architects, media, marketing personnel, and the public play in shaping the general discourse surrounding architecture.

Featured Panel Discussions

Panel 2: advocacy + activism
Moderator: Matt Blackett (Spacing)
Speakers: Toon Dreessen, Susan Algie, Monica Adair, Johanna Hurme

Panel 3: image + architecture
Moderator: Adrian Phiffer
Speakers: Ben Rhan, Younes Bounhar, Amanda Large, Norm Li, Naomi Kriss

Panel 4: architecture as icon/ branding + Toronto condo revolution
Moderator: Nicola Spunt (PARTISANS)
Speakers: Alex Josephson, Alex Bozikovic, Adrian Phiffer

In these discussions, participants will be answering questions such as, “In what ways do we market architecture?" "How can we best advocate for the profession?" "And what impact does a photograph have on our understanding of the built environment?” The event will take place at the Design Exchange in Toronto with $45 general admission and $35 student admission. Tickets can be purchased on Eventbrite.

For more information, visit http://spacing.ca/popcancrit/

Listen to audio from last year’s discussions:

Photo, top: Tinker's Orchard by Acre Architects, founded by Monica Adair and Stephen Kopp.