Artwork attribution: Warming stripes for 1850-2018 using the WMO annual global temperature dataset by Ed Hawkins

ARC3713H S
Instructors: Laura Stein
Meeting Section: LEC0101
Wednesdays, 6:00 PM - 9:00 PM

How might we harness the power of storytelling and brand to support meaningful change? Many leading organizations in the climate movement operate and communicate using the same tools and frameworks that consumer brands do. In this course, participants will undertake collective research and speculative design with the goal of understanding the role of brand design in the pursuit of large-scale behavioural change. Students will learn frameworks for defining and building brands, recognize how brand influences storytelling, visual expression and methods of engagement, and analyze motivations and barriers to participation. We will investigate the history and impacts of the environmental movement, audit the current climate landscape, and explore breakthrough moments in action, storytelling and art. Our final project will be to imagine and prototype an impactful climate brand of the future.