ARC4500H F
Instructors: Steven Fong, Lorne Gertner
Meeting Section: L9101
Synchronous
Monday, 6:00PM - 8:30PM

How do we as design professionals respond to change? This question has been part of architectural discourse since the modern movement in Europe. It has never been so timely as today, when disruptions of the past year have thrown into sharp focus what works and what doesn’t.

This graduate seminar course explores opportunities to consider the role of the disciplines of Architecture, Landscape and Urban design in the phenomenon of recent rapid change. The course will offer students opportunities to interact with entrepreneurs, strategists and creators who are practicing in this space.

Through lectures and case studies, the Daniels students will be challenged to consider the role of design thinking in adapting to change. Participants will be exposed to several case studies ranging across the design and cultural spectrum.

The coursework is the proposal of a business model that proposes change. Students who elect this course will work as small teams. Each team will renovate an existing brand to respond to change. The deliverables will include development of a business plan and pro forma. The process will include concept overview; market testing strategy; metrics for success; challenges and obstacles; brand maintenance. Teams will communicate their proposals through both a deck that will be presented to the class and a pitch book.